Our Services and Expertise

Market Concepts helps you grow your business through a strong foundation built on understanding your consumer.

Services


Market Research Consulting

  • Bringing consumers to life workshops
  • Ideation Sessions/Brainstorming
  • New Product Development Pipeline
    • Developing Platforms
    • Concept Development/Refinement
    • Concept Screening/Testing
    • Naming/Branding
    • Sensory Testing
    • Volume Forecasting
    • Full Product Testing
    • Package Design and Testing
    • Naming Research
  • Established Brand Research
    • Line Extension
    • TV/Print Testing
    • Cost-Savings Testing
    • Segmentation
    • U&A
    • Brand Auditing


Project Management

  • Manage research process from start to finish or any point in between
    • Research designed to meet business issues
    • Manage entire research process from initial business questions to delivery of insights
    • Recommendations/strategic implications
    • Data analysis and report writing
  • Complicated time-consuming projects
  • Individual projects or extended research support
  • Fill in for maternity leave or short staffed departments


Moderating

  • Focus Groups
  • Mini-Groups
  • Ethnographies
  • Shop-Alongs
  • One-on-one interviews
  • Consumer ‘Speed Dating’
  • Kids Qualitative Research
  • Qualitative Journals/Pre-Interview Homework Exercises
  • Photo Safari
  • Video Safari
  • Usability Testing

Category Expertise

  • Apparel
  • Aromatherapy/Scented Candles
  • Bakery
  • Beverages (coffee, juice, kids, wine and beer)
  • Blood Sugar Testing
  • Canned Goods
  • Cereal (kids and adults)
  • Confections

  • Dairy (cheese, milk, flavored milk and ice cream)
  • Dressings/Sauces
  • Education/Specialty Degrees
  • Eye Care
  • Fine Jewelry
  • Frequent Shopper/Loyalty Programs
  • Frozen Foods (vegetables, entrees, etc.)
  • Gaming
  • Government/Department of Defense

  • Granola Bars
  • Health Care/Medical Services
  • Holiday Ornaments
  • Hygiene Products
  • Insurance
  • Kids’ Snacks and Beverages
  • Meal Kits
  • Meats (deli, packaged, butcher counter, frozen, etc.)
  • Millennial Research

  • Nutrition Supplements
  • Online Retail
  • Pet Products
  • Produce
  • Retail/Promotion
  • Social Media
  • Specialty Products
  • Sporting Goods
  • Water filtration