Susan is a fantastic qualitative researcher and moderator because she always fully understands the business/product question we are trying to solve, and she had a keen ability to elicit answers to these questions from customers.

She is incredibly smart so can incorporate a significant amount of feedback during a focus group session and apply it. Ultimately, I know a study with her will be a success. I typically work our schedule around hers to ensure she is part of our working team.

– Rachel Pyrdol, Market Research at Meta

I have had the pleasure of working with Susan on a number of projects designed to deliver consumer and shopper insights to senior management to inform strategic marketing decisions. Each time we have worked together, Susan has demonstrated her keen ability to synthesize complex information, frame business issues and deliver actionable insights that helped our company better meet customer needs and increase sales. Her ability to effectively communicate sensitive learnings to senior executives also makes her a valuable business partner on large corporate initiatives. In addition to being a savvy insights professional, Susan delivers a positive project experience and is a joy to work with, which makes her the perfect business partner.

– Katrina Wilson, Consumer & Shopper Insights at Safeway

New Leaf Media has worked with Susan for eight years on dozens of qualitative research projects including ethnographies, shop-alongs, intercepts, and focus groups. We’ve even conducted research on the side of a mountain, dangling from a rope!

After the field work, Susan dives into the videos to create compelling stories for her reports and presentations, using the respondents’ own words to support her findings. It’s always a pleasure to work with someone so professional, organized, and thorough.

– Andrew Wright, Video Producer, New Leaf Media

Susan is a wonderful researcher and a joy to work with. She always approaches every project with the utmost professionalism and energy. We enjoy working with her on a wide range of categories.
– Chuck Murphy, President, Murphy Research